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Fun casual games
Fun casual games













fun casual games

We’re starting the year strong with continued masks, work-from-home orders, and social distancing. Just when we thought that looming lockdowns and hazmat suits were going to be a memory of 2020-2021, enter 2022. Drawing and Coloring games also declined as platforms clamped down on the misleading subscription selling. Meanwhile, Interactive Story games went down (-22%) due to the decline of all three main franchises: Choices, Episode and, Chapters. The Simulation genre was propelled to 14% growth by the seemingly unstoppable success of Roblox as well as the rise of Family Island after the developer Melsoft was acquired by Moon Active. This is perhaps the most interesting puzzle genre as seemingly every year there’s a hit game that has some kind of a new twist to the puzzle gameplay. Noteworthy in the Puzzle genre is the Other Match-3 sub-genre that grew 90% with games Match 3D (AppLovin) and Zen Match (Good Job Games). Hypercasual games increased in-app purchase revenue by a respectful 26% while Puzzle games, the second-largest genre on mobile after Strategy, continued to grow at a market rate of 15% year-over-year. The growth was across the whole genre with honorable mentions going to Playtika’s Solitaire Grand Harvest ($53M, +56% YoY), Yalla Ludo from Yalla Technology ($49M, +187% YoY), Solitaire Cruise Tripeaks from Applovin ($34M, +504% YoY) and Dice Dreams from Superplay ($18M, +1446% YoY)

fun casual games

The fastest IAP revenue growth (+42%) occurred in the Tabletop Games genre. And to be even more accurate, Hypercasual games was the only genre that continued to grow in terms of downloads last year. The downloads for the mobile games market declined 5%. When it comes to downloads, casual games were downloaded 33 Billion times, which despite the astonishing number is just a tad less than a year ago. While the double-digit growth is impressive, it’s nothing compared to the year before 2020 when the category boomed by a whopping 36%. As a whole, the growth of the Casual Games category in 2021 generated 17% more in in-app revenues (excluding China, Japan, and Korea), while the overall mobile games market revenues grew 14%.















Fun casual games