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The network definitely feels a lot more fun than we are used to from TV networks. The comedy line-up for 2023 including Gogglebox, Have You Been Paying Attention?, The Cheap Seats and Taskmaster will build on 10’s comedy credentials. The Challenge Australia and Taskmaster Australia both look interesting. “The curated line-up, that is, the old favourites, looks strong and is very much positioned as premium. “Hunted did a lot of the heavy lifting throughout the presentation, being used as the opening sequence and featured throughout. “Their breadth of content for Paramount+ – utilising Paramount’s catalogue – was a positive surprise. "They also demonstrated a laser-like focus on what they called “curated content”, that is, a strong schedule and the “content flywheel”, ensuring there are no gaps in the schedule. “Positioning The Bachelor, Gogglebox, I’m A Celebrity…Get Me Out Of Here!, Have You Been Paying Attention and MasterChef as “old favourites” was clever, as it clearly reminded people what they will deliver. Sarah Keith, group managing director, Involved Media and Active International Australia: “Paramount/10 showed great focus as a content-rich entertainment business and they really leaned in hard on the Paramount branding, heritage and content.
New content included property Location, Location, Location, cooking with Dessert Master, comedy with Taskmaster and cute with Dogs Behaving (Very) Badly. Paramount Australia and New Zealand (ANZ) revealed a wealth of new and returning content to hit 10's screens at the end of this year and throughout next year.
Media agencies like the strong “curated” content schedule of Paramount’s 2023 Upfront.
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